Toyota a US based motor company join its hand with Kirloskar India to form “Toyota Kirloskar Motor Private Limited” in 1997 established at Bangalore. Toyota involved in the business of manufacturing cars, trucks, Suvs, van and Hybrids. Whereas TKM only concentrating in the business of cars. TKM India launches its new Sport Utility Vehicle in New Delhi with price tag of 52 lakhs(approximately). TKM is looking at 10% market share in SUV segment with the launch of all new redesigned Prado diesel Land cruiser. Prado has sold over 1.56 million units over 170 countries and it is expected to regain its sales in India too.
Improvements in New Prado includes a 3 litre diesel engine, adaptation of new suspension system comfortable for all city and highway speeds. It also has some other features like three zone automatic climate control, multi information display system, down hill assist control system and dynamic stability control. The car will be available in Bangalore showroom with 5 different colors to attract businessman, industrialist, socialist, who wants to make a style statement with the age group of 35 to 45 added MD Hiroshi Nagakawa chairman TKM.
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